Consumer viewing time shift towards streaming, and 80% on the big screen In the last 6 years a notable trend has been going on in consumer viewing time, GroupM Netherlands report is showing a distinction between viewing time on the large screen and other devices, allowing for a categorization into three video consumption categories: Traditional […]
While the US ad-supported streaming TV (Fast) market thrives, worth a staggering $4 billion (2022) in ad revenue, the EU is just beginning to embrace this trend. One of the notable players in this arena is Samsung TV Plus, hosting a wide range of Fast channels, showcasing the rise of these free ad-supported streaming TV […]
Transforming CTV Advertising: Revolutionising Commercials and Advertising In the ever-evolving landscape of television and media consumption, a paradigm shift is underway, and it’s being led by FAST channels. As traditional cable TV loses its dominance and streaming platforms continue to rise, Free Ad-Supported Television (FAST) channels have emerged as a powerful force. Offering an array […]
The Sell Through Rate in FAST advertising Sell Through Rate, closely related to Fill Rate, is a crucial metric in the realm of display advertising. It gauges how effectively a publisher is utilizing available ad inventory. Unlike Fill Rate, Sell Through Rate takes into consideration that inventory in streaming video (and audio) is based on […]