FAST TV Wins grounds with Viewers, and Advertisers are following suit Free ad-supported TV (FAST) is rapidly expanding, fueled by several factors. Firstly, it aligns with the overarching shift away from traditional broadcast and linear TV towards streaming technology. In the U.S., streaming surpassed cable TV in July 2022, emerging as the most favored TV […]
Walmart is set to acquire Vizio for about $2.3 billion, confirming earlier rumors. The move aims to enhance Walmart’s advertising business by leveraging Vizio’s SmartCast OS and its 500+ advertiser partnerships. With over 18 million active SmartCast accounts, Vizio brings substantial market presence. This acquisition complements Walmart’s Onn brand and strengthens its competition against Amazon […]
Consumer viewing time shift towards streaming, and 80% on the big screen In the last 6 years a notable trend has been going on in consumer viewing time, GroupM Netherlands report is showing a distinction between viewing time on the large screen and other devices, allowing for a categorization into three video consumption categories: Traditional […]
Unifast Media Forms Strategic Alliance with Static Waves FAST channels Unifast Media (Unifast) Joins Forces with Static Waves Media (Static Waves), the Leading upcoming FAST-Focused platform. Amsterdam, August 12 – In a major step towards European growth, Unifast Media (Unifast) has officially entered into a strategic representation agreement with Static Waves Media, the premier […]
For FAST Channels, the Future Looks Bright In the ever-evolving landscape of entertainment and Connected TV (CTV) consumption, FAST has emerged to reshape how we access and engage with content. The acronym stands for “Free Ad-Supported Television,” and these channels are making waves as a game-changer in the industry. With an innovative approach, content variety, […]
While the US ad-supported streaming TV (Fast) market thrives, worth a staggering $4 billion (2022) in ad revenue, the EU is just beginning to embrace this trend. One of the notable players in this arena is Samsung TV Plus, hosting a wide range of Fast channels, showcasing the rise of these free ad-supported streaming TV […]
CTV Unleashed: 2023’s CTV Partnerships Transforming FAST Entertainment” In the ever-evolving landscape of digital entertainment, the year 2023 has emerged as a pivotal period for the expansion of Connected TV (CTV) platforms, driven by strategic partnerships that are reshaping the way audiences consume content. As the boundaries between traditional television and digital streaming continue to […]
The Sell Through Rate in FAST advertising Sell Through Rate, closely related to Fill Rate, is a crucial metric in the realm of display advertising. It gauges how effectively a publisher is utilizing available ad inventory. Unlike Fill Rate, Sell Through Rate takes into consideration that inventory in streaming video (and audio) is based on […]
The Convergence of CTV and FAST: A New Era in Television Streaming In recent years, the television industry has witnessed a significant transformation driven by the convergence of Connected TV (CTV) and Free Ad-Supported Television (FAST) platforms. This convergence has reshaped how audiences consume content, disrupted traditional broadcasting models, and opened up new avenues for […]