Amsterdam, June 23, 2023 – Unifast, the FAST Channel Advertising entertainment company boasting a EU focused audience of over 50 million views, has unveiled its latest advertising agreement via Samsung TV plus. Unifast has just introduced three new offerings under its FAST (Free Ad-Supported TV) category, The Core, 1Million and Car Toon TV.

This launch signifies a significant achievement for Unifast as it strives to fulfill the rising demand for free ad-supported streaming TV advertising (FAST).

Adam Barstein, SVP of Streaming TV at The Core, emphasized, “Our commitment to enhancing the television viewing experience for our audience while delivering exceptional value to both viewers and advertising partners is underscored by strategic collaborations with major advertising partners like Unifast.”

The newly added series in this collaboration encompass:

“The Core”: One person’s determination to become the fastest man globally, despite being tied down in the entertainment business.
“1Million”: Spotlighting the illustrious content creators of renowned celebrities, revealing the stars behind the stars.
“Car Toon TV”: A non-stop collection of extreme mishaps for cartoon enthousiasts.

Unifast’s repertoire encompasses a diverse array of programming across its brands. The collaboration is set to infuse the platform with thousands of long and short-form videos. Over the past year, Unifast’s content on FAST platforms alone has accrued more than 1.2 billion minutes of viewing time, alongside tens of millions of views across various social media platforms.

About Unifast:

Unifast stands as a FAST Channel entertainment enterprise, engaging over 30 million viewers worldwide through streaming, CTV and via FAST Channel partners. Unifast provides advertising revenue for FAST Channel content owners on CTV by connecting advertisers and brands. Making FAST easy for advertisers and Content owners alike. Collectively, this nurtures curiosity, ignites laughter, and inspires individuals to lead bold, fulfilling lives. To learn more about the brands, data-centric marketing solutions, monteisation and advertising licensing services, visit www.unifastmedia.com.

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In recent years, the television industry has witnessed a significant transformation driven by the convergence of Connected TV (CTV) and Free Ad-Supported Television (FAST) platforms. This convergence has reshaped how audiences consume content, disrupted traditional broadcasting models, and opened up new avenues for content creators and advertisers alike.

Understanding CTV and FAST:

1. Connected TV (CTV): CTV refers to televisions that are connected to the internet, enabling users to stream content through apps and platforms. Unlike traditional linear TV, CTV allows viewers to access on-demand content from streaming services like Netflix, Hulu, Amazon Prime Video, and more. CTV has gained immense popularity due to its convenience, wide variety of content options, and personalized viewing experiences.
2. Free Ad-Supported Television (FAST): FAST platforms provide viewers with free access to a range of content, supported by advertisements. These platforms replicate the traditional TV experience by offering channels with scheduled programming, often including movies, TV shows, news, sports, and more. Popular FAST services include Pluto TV, Tubi, Crackle, and XUMO.

The Convergence:

The convergence of CTV and FAST represents a shift in how audiences engage with television content. Here’s how these two trends are merging to create a new era in streaming:

1. Hybrid Platforms: Some streaming services are adopting hybrid models, combining the best of CTV and FAST. This approach provides both on-demand content libraries and linear-like channels, giving viewers a diverse range of choices. This convergence caters to audiences seeking curated programming while retaining the flexibility of on-demand streaming.
2. Expanded Content Reach: The fusion of CTV and FAST allows content creators to expand their reach. While CTV brings high-quality, premium content, FAST platforms provide an avenue for lesser-known creators to showcase their work to a broader audience. This convergence democratizes content distribution, allowing for a more inclusive entertainment landscape.
3. Advertising Opportunities: Advertisers are increasingly drawn to the CTV and FAST convergence due to the potential to target audiences more effectively. With advanced targeting capabilities and data-driven insights, advertisers can deliver tailored ads to viewers, enhancing the advertising experience and increasing engagement.
4. Monetization: Content creators can benefit from the convergence by reaching audiences on both CTV and FAST platforms. They can monetize their content through advertising revenue-sharing models, subscriptions, or a combination of both. This diverse revenue stream contributes to a sustainable content ecosystem.

Challenges and Future Outlook:

While the convergence of CTV and FAST offers numerous advantages, it also presents challenges. The competition for viewer attention is fierce, and maintaining a balance between ads and content quality is essential to prevent viewer attrition.

Looking ahead, the convergence is likely to continue shaping the television landscape. We can anticipate more partnerships between traditional networks and streaming platforms, the emergence of innovative content formats, and advancements in data analytics for better content recommendation and ad targeting.

In conclusion, the convergence of Connected TV and Free Ad-Supported Television marks a pivotal moment in the entertainment industry. Audiences now enjoy a more personalized, diverse, and accessible content experience, while content creators and advertisers have new opportunities for growth. As technology advances and consumer preferences evolve, the CTV and FAST convergence will undoubtedly remain a driving force in shaping the future of television.

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