FAST TV Wins grounds with Viewers, and Advertisers are following suit Free ad-supported TV (FAST) is rapidly expanding, fueled by several factors. Firstly, it aligns with the overarching shift away from traditional broadcast and linear TV towards streaming technology. In the U.S., streaming surpassed cable TV in July 2022, emerging as the most favored TV […]
Walmart is set to acquire Vizio for about $2.3 billion, confirming earlier rumors. The move aims to enhance Walmart’s advertising business by leveraging Vizio’s SmartCast OS and its 500+ advertiser partnerships. With over 18 million active SmartCast accounts, Vizio brings substantial market presence. This acquisition complements Walmart’s Onn brand and strengthens its competition against Amazon […]
Unifast Media Forms Strategic Alliance with Static Waves FAST channels Unifast Media (Unifast) Joins Forces with Static Waves Media (Static Waves), the Leading upcoming FAST-Focused platform. Amsterdam, August 12 – In a major step towards European growth, Unifast Media (Unifast) has officially entered into a strategic representation agreement with Static Waves Media, the premier […]
The Core, 1Million and Car Toon TV, are amazing FAST Channels that debute with Unifast and Samsung TV plus. Amsterdam, June 23, 2023 – Unifast, the FAST Channel Advertising entertainment company boasting a EU focused audience of over 50 million views, has unveiled its latest advertising agreement via Samsung TV plus. Unifast has just introduced […]
CTV Unleashed: 2023’s CTV Partnerships Transforming FAST Entertainment” In the ever-evolving landscape of digital entertainment, the year 2023 has emerged as a pivotal period for the expansion of Connected TV (CTV) platforms, driven by strategic partnerships that are reshaping the way audiences consume content. As the boundaries between traditional television and digital streaming continue to […]
Transforming CTV Advertising: Revolutionising Commercials and Advertising In the ever-evolving landscape of television and media consumption, a paradigm shift is underway, and it’s being led by FAST channels. As traditional cable TV loses its dominance and streaming platforms continue to rise, Free Ad-Supported Television (FAST) channels have emerged as a powerful force. Offering an array […]