{"id":290,"date":"2025-05-14T09:54:00","date_gmt":"2025-05-14T09:54:00","guid":{"rendered":"http:\/\/www.pirenko.com\/seven\/?p=44"},"modified":"2025-05-16T03:34:48","modified_gmt":"2025-05-16T03:34:48","slug":"ctv-trends-consumer-viewing-time-shift-towards-streaming","status":"publish","type":"post","link":"https:\/\/unifastmedia.com\/en\/ctv-trends-consumer-viewing-time-shift-towards-streaming\/","title":{"rendered":"CTV TRENDS: Consumer viewing time shift towards streaming, and 80% on the big screen"},"content":{"rendered":"\n<p><strong>Consumer viewing time shift towards streaming, and 80% on the big screen<\/strong><\/p>\n\n\n\n<p>In the last 6 years a notable trend has been going on in consumer viewing time, GroupM Netherlands&nbsp;<a href=\"https:\/\/www.adformatie.nl\/media\/groupm-tv-jaarrapport-2023-de-10-belangrijkste-inzichten\" target=\"_blank\" rel=\"noreferrer noopener\">report<\/a>&nbsp;is showing a distinction between viewing time on the large screen and other devices, allowing for a categorization into three video consumption categories:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Traditional television on the big screen, featuring broadcaster content.<\/li>\n\n\n\n<li>Connected television on the big screen, encompassing both broadcaster and non-broadcaster content.<\/li>\n\n\n\n<li>App-based television on all other devices, including both broadcaster and non-broadcaster content.<\/li>\n<\/ul>\n\n\n\n<p>It appears this viewing time across all three categories has remained stable over the past six years, with a brief peak during the years of the COVID-19 pandemic. On contrary to United States trend, consumer do not massively cut their cable provider off. Mostly due to all-in packages offered by KPN and Ziggo.<\/p>\n\n\n\n<p>As a result, people continue to consume a significant amount of content, including traditional television and streaming, through the set-top box, leading to 80% of the total viewing time being consumed on the large screen.<\/p>\n\n\n\n<p>However, there is a noticeable shift in the consumption of viewing time from live\/scheduled broadcaster content to content from streaming platforms.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consumer viewing time shift towards streaming, and 80% on the big screen In the last 6 years a notable trend has been going on in consumer viewing time, GroupM Netherlands&nbsp;report&nbsp;is showing a distinction between viewing time on the large screen and other devices, allowing for a categorization into three video consumption categories: It appears this [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9939,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,10],"tags":[],"class_list":["post-290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-elegance","category-wisdom"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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